Meet Ned Fasullo

NED FASULLO

FOUNDER & SR. CONSULTANT

Ned Fasullo is a 30-year veteran of sales & marketing. Through is career he has worked as a trusted advisor to business owners/operators in the food & beverage, healthcare, legal, technology, construction, and industrial sectors, helping them achieve their desired business outcomes through business best practices. Due to his success, he is tapped as a public speaker for events, media interviews, sales & marketing consulting, and is most recently a published author of “The Small Book of Big Marketing” in 2017 and was a Silicon Bayou Top 100 List maker in 2012, 2013, 2014, 2015, 2016 & 2017. In his spare time, he spends time with his wife & five children, is the leader of Ned Fasullo & The Fabulous Big Band Orchestra & plays competitive tennis at Bocage Racquet Club in Baton Rouge.

KEY CAREER HIGHLIGHTS

  • Designed & implemented the first public Internet Café in Pensacola, Florida in 1996 in Seville Quarter Entertainment complex.
  • Created and hosted his own cable television and talk radio programs in 1995-1997 in Pensacola, Florida with audience of over 100,000 along the LA/MS/AL/FL Gulf Coast.
  • Launched the Nextel Wireless product in Louisiana moving 1500 Nextel handsets in initial 90 days of product launch, the second highest in company history.
  • Co-created and managed one of the first commercial Content Management Systems (CMS) in the world with Transformyx called DynaSite. Between 1999 and 2004, DynaSite was used to create, host and manage over 500,000 websites in the US and abroad.
  • Launched Louisiana’s first Managed IT Services company (Truistic Solutions) in 2006 driving revenue from $0 to $100k per month in just 9 months of operations, focusing on small & medium-sized businesses in Louisiana.
  • Acquired Truistic Solution in 2008 and re-branded as SimplifyIT managing & supporting over 150 customer technology implementations over a 2-year period.
  • Creator of the TechX Conference & Expo held in 2011 and 2012 in Louisiana that showcased national, regional and local technology solutions companies with over 1500 attendees over the two-day event at the Raising Canes River Center.
  • Creator and host of TransformyxLIVE on 107.3FM in 2011 which provided a weekly call-in talk show for Transformyx.
  • Creator of the Markenomics Equation© and Markenomics Training Program©.
  • Author of “The Small Book of Big Marketing” published in 2016 and available on Amazon.com.
  • As Chief Marketing Officer of Global Data Systems, created a 5-year marketing plan that added $12 million in new opportunities, $7.6 million dollars in closed revenue from marketing activities and sales enablement, averaging $200k per month booked revenue working within a monthly departmental expenditure range of $40k to $60k. Marketing and sales enablement program created weekly lead generation of 50-75 net-new prospects per week for sales team.
  • As Chief Strategy Officer for Envoc, created a new sales team and drove net-new revenue of $1.4m software, mobile application and digital marketing sales in initial 9 months of employment, created operational and management team, managed product development, sales and operations and a staff of 28.
  • At Transformyx, Ned rebuilt a fledgling division of his own former mid-market client sales from $800k annually into a $4m annual recurring revenue stream between April of 2018 to current, with a move to $6m in 2021, while also overseeing all the company’s digital and traditional marketing programs.
  • As the Chief Marketing Officer at Focus Foods, Inc., Ned oversaw all marketing, business development, government relations and technology for the company as it rapidly expands across Louisiana providing pre-packaged food services to the state’s most food-insecure areas and children.
  • As Managing Partner of APEX Technologies, Ned took the company from a $100K per year start up to a $1.8m per year managed IT services firm in less than 2 years. The company acquired a small competitor in 2023, and continues to chart record growth each quarter.
  • As Founder of Velocity Partners Group, Ned created an entity that captures his 29+ years of ‘side-consulting projects’ into a full-fledged agency offering sales, marketing and business development support to small businesses in the Gulf South Region.

SKILL SETS, SPECIALTIES & INTERESTS

  • Entrepreneurship
  • Venture-backed start-ups
  • Digital Indoor Signage
  • Software Development
  • Immersive technology
  • Multi-touch technology
  • Mobile App Development
  • Telecommunications
  • Mobile Workforce Strategies
  • Sales Management Practices
  • Technology Consulting
  • Sales Enablement
  • Channel Development
  • Partner Marketing
  • Field Marketing
  • Product Branding/Positioning
  • Demand Generation
  • Marketing Team Management
  • Business Intelligence
  • Product Development
  • Market Research
  • Marketing Analytics
  • IT Project Management
  • Tactical & Event Marketing
  • Sales Training & Enablement
  • Data Analytics
  • Inbound Marketing

BOARD & ECONOMIC DEVELOPMENT PARTICIPATION

Current:

  • Board Member – Business & Legal Advisory Council, BR Community College (2024)
  • Board Member – Computer Science/STEM Advisory Council, BR Community College (since 2020)
  • Member – Committee of 100 for Economic Development for Louisiana (since 2017)
  • Computer Science K-12 Standards Writing Committee, Louisiana Department of Education
  • Board Member – Louisiana Alliance for Nonprofits (formerly LANO) (since 2021)
  • Board Member – Louisiana Retailers Association
  • Professional Member – AIA of Louisiana
  • Professional Member – LA Public Charter School Association

Past:

  • Participant – LA Department of Education Technology Task Force 2018 to 2019
  • Advisory Board Member – LA Association of Business & Industry 2017 to 2020
  • Participant - LA Economic Development CEO Roundtable 2016
  • Committee Member – City of Baton Rouge ‘Smart City Committee’ 2017 to 2018
  • Board Member - Manners of the Heart 2016
  • Board Member - Save the Game, Inc. – Marketing Chair – 2015 to Current
  • Entertainment Chair - LASM Gala 2007 to current
  • Parent’s Guild Rebates Chair - Episcopal School of BR 2014 to 2015
  • Computer Science/IT Committee - BR Community College 2011 to 2014
  • Board Member - Louisiana Technology Council 2009 to 2010

HONORS & AWARDS

Silicon Bayou Top 100 List 2012, 2013, 2014, 2015, 2016 & 2017. The Silicon Bayou 100 ranks the 100 people who have done the coolest stuff and have most influenced Louisiana’s startup, entrepreneurial, tech, and digital communities each year.

PUBLISHED & CITED WORKS

  • The Small Book of Big Marketing, BLURB Press & Amazon.com, 2016, Authored by Ned Fasullo
  • ¿Su sitio web habla español? If You’re Not Translating Your Message, You’re Missing the Boat., LinkedIn Article, October 17, 2017
  • Content is King in the Digital World, LinkedIn Article, August 2017
  • The Obligations of Inland Marine Operators for Electronic Data, LinkedIn Article, February 2017
  • Is Your Sales Team Mobile & Enabled?, LinkedIn Article, January 2017
  • How to Be a Customer Champion Exec Blueprints, October 2016, featuring Marsha McDevitt-Stredney, Director, Marketing & Communication, State Library of Ohio, Nik Ingersoll, Co-Founder & CMO, Barnana & Ned Fasullo, Chief Marketing Officer, Global Data Systems
  • The Deep Web & The Enterprise: What You Need to Know Global Data Systems, July 14, 2016, Authored by Ned Fasullo
  • Managing IT/Telco Costs in a Downturn Economy Global Data Systems, March 31, 2016, Authored by Ned Fasullo
  • The Connected Revolution: How the Internet of Things is Creating the Next Industrial Revolution., LinkedIn Article, March 2016
  • The 3 C's for Managing the Downturn Economy Global Data Systems, January 8, 2016, Authored by Ned Fasullo
  • The Convergence of Marketing and IT Isn't Coming Soon. It's Already Passed You By., LinkedIn Pulse, November 2, 2015, Authored by Ned Fasullo
  • The 12 Impact Points of Marketing in Your Business LinkedIn Pulse, October 31, 2015, Authored by Ned Fasullo
  • 3 Reasons to Cross Train Salespeople into Sales Marketing Super Soldiers. LinkedIn Pulse, October 9, 2015, Authored by Ned Fasullo
  • 4 Tips: Using Technology to Improve Healthcare Global Data Systems, May 28, 2015, Authored by Ned Fasullo
  • What Makes a Good CMO? LinkedIn Pulse, April 3, 2015, Authored by Ned Fasullo
  • IP Video Surveillance and Access Control: A Profitable Combination Business Solutions Magazine, March 17, 2014, Authors: Ned Fasullo, Jay McCall
  • Why IP Surveillance Could Be The Channel's Next Big Thing CRN.com, August 30, 2013, Authors: Ned Fasullo, Kristin Bent
  • 2013 Outlook for Technology & Marketing Silicon Bayou News December 31, 2012, Authored by Ned Fasullo
  • The Era of the "Any Screen" Has Begun! LouisianaDaily.com September 19, 2012, Authored by Ned Fasullo
  • Digital Media & Customer Engagement Strategies 101 Conference presentation, April 11, 2012, Authored by Ned Fasullo
  • Measuring the Muscle of Social Media Thrive Magazine, February 10, 2012, Authored by Ned Fasullo
  • Digital Signage 101: The Basics of a Signage Network Conference presentation, July 10, 2011, Authored by Ned Fasullo
  • iPad for Business 101 Conference presentation, June 13, 2008, Authored by Ned Fasullo

PAST SPEAKING ENGAGEMENTS

  • Louisiana Banker’s Association Annual Conference 2021 – Presented “Understanding the Ransomware Threat to Business”
  • Louisiana Association of Nonprofit Organizations (LANO) Annual Conference 2008 - Presented “Technology Grant Writing for Nonprofits” and “Managed Technology Services 101”
  • Association of Fund Raising Professionals General Meeting 2008 – Presented “Social Media for Nonprofits”
  • Baton Rouge Bar Association Expo & Conference 2008 – Presented “Social Media for Law Firms” and “Emerging Technologies for the Legal Industry”
  • Family & Youth Conference 2010 – Presented on “Technology Resource Planning” and “Social Media Planning”
  • Louisiana Association of Nonprofit Organizations (LANO) Annual Conference 2011 – “Presented on “Facebook 101 for Nonprofits"
  • Health Resources & Services Administration (HRSA) Southern States Conference 2011 – Presented on “Social Media Strategies”
  • TechX Conference & Expo 2011 – Presented on “Social Media Strategies” and “Multi-Touch Computing 101”
  • Family & Youth Conference 2012 – Presented on “Digital Communications Compliance 101” and “Digital Media Strategies 101”
  • Baton Rouge Lodging & Hospitality Association General Meeting 2012 – Presented on “Digital Media & Customer Engagement Strategies 101”
  • Louisiana Restaurant Association Expo 2012 – Presenting Digital Signage 101
  • TechX Conference & Expo 2012 – Presenting on “Digital Indoor Signage 101” & “Mobile Marketing Strategies 101”
  • Family & Youth Conference 2013 – Presented “Compliance in Messaging and Email for Healthcare Providers”
  • LA Medical Group Managers Association Conference 2015 – Presented “Compliance in Messaging and Email for Healthcare Providers”
  • BR Business Report “Best Places to Work” 2017 – Presented “Content Management as a Service: The Missing Link in Your Digital Marketing Strategy”