EVENTS & WORKSHOPS

Make every marketing dollar count. A successful marketing plan connects your business goals with the right strategies, audience, and budget. Learn how to prioritize marketing efforts, choose channels that reach your ideal customers, allocate resources effectively, and measure results to understand what’s working. Discover how to make informed marketing decisions, maximize your marketing investment, and create a strategy that supports long-term business growth.

Ready to turn more prospects into customers and build a sales program that drives growth? A successful outside sales program takes more than finding new leads—it requires a clear strategy, consistent processes, and the right approach to building customer relationships. In this practical training, explore the key elements of an effective outside sales program, from identifying target customers and planning prospecting activities to managing sales performance and developing a repeatable sales process. Learn how to strengthen your sales efforts, improve accountability, and create a foundation for sustainable business growth.

Want to get your business in front of the right people? Digital advertising offers more ways than ever to reach potential customers, from targeted display ads and digital billboards to other online advertising channels. Explore the different advertising options available to small businesses, how audience targeting works, and what to consider when choosing where to invest your marketing budget. Learn how to evaluate advertising opportunities, align your campaigns with business goals, and make more informed decisions about reaching customers and increasing brand awareness.

Ready to find more of the right customers for your business? Effective lead generation starts with understanding who you want to reach and where to find them. Explore strategies for identifying promising prospects, choosing the right channels to connect with potential customers, and creating opportunities to move leads through your sales pipeline. Learn how to align your lead generation efforts with your business goals, make better use of your marketing resources, and build a more consistent path to sales growth.

Make every marketing dollar count. A successful marketing plan connects your business goals with the right strategies, audience, and budget. Learn how to prioritize marketing efforts, choose channels that reach your ideal customers, allocate resources effectively, and measure results to understand what’s working. Discover how to make informed marketing decisions, maximize your marketing investment, and create a strategy that supports long-term business growth.

Ready to turn more prospects into customers and build a sales program that drives growth? A successful outside sales program takes more than finding new leads—it requires a clear strategy, consistent processes, and the right approach to building customer relationships. In this practical training, explore the key elements of an effective outside sales program, from identifying target customers and planning prospecting activities to managing sales performance and developing a repeatable sales process. Learn how to strengthen your sales efforts, improve accountability, and create a foundation for sustainable business growth.

Whether you're launching your first online store or looking to grow an existing one, having the right e-commerce strategy can help you reach more customers and increase sales. This session will walk you through the key decisions every business owner needs to make, from selecting the right platform to attracting customers and managing costs.

Want to get your business in front of the right people? Digital advertising offers more ways than ever to reach potential customers, from targeted display ads and digital billboards to other online advertising channels. Explore the different advertising options available to small businesses, how audience targeting works, and what to consider when choosing where to invest your marketing budget. Learn how to evaluate advertising opportunities, align your campaigns with business goals, and make more informed decisions about reaching customers and increasing brand awareness.

Whether you're launching your first online store or looking to grow an existing one, having the right e-commerce strategy can help you reach more customers and increase sales. This session will walk you through the key decisions every business owner needs to make, from selecting the right platform to attracting customers and managing costs.

When customers search online, will they find your business or your competitors? Search is evolving as traditional search engines and AI-powered tools change how people discover businesses, products, and services. Learn the differences between search engine optimization (SEO), answer engine optimization (AEO), and generative engine optimization (GEO), and explore how each can affect your online visibility. Discover strategies for helping customers find your business, which improvements may be worth prioritizing, and what you can expect to invest in improving your search presence—all while making informed decisions about your marketing budget.

Growth isn't just a sales or marketing problem. Its a system problem. Revenue stalls when any one of the four core engines (Marketing, Technology, Delivery, Operations) falls behind the rest. This roundtable will guide founders through short, interactive exercises following each engine discussion to help diagnose your biggest growth constraint. By identifying your exact bottleneck, you will leave with a clear methodology to build and execute a focused 90-day plan immediately.