Wall Consulting Group - An Evolution from HR to Full-Service Consulting

What is important to your business when it comes to your brand, your message, and positioning your services? My work is very relationship-driven, so it’s important that my brand and message feel clear, credible, and human. I want people to understand what I do without having to work too hard to figure it out, and I want them to feel like I’m someone they could actually partner with. Because my work covers a lot of ground, clear positioning matters. The message needs to reflect that my approach is practical, thoughtful, and customized—not generic or transactional. Velocity has helped me get that across much more clearly.

What were your main challenges/issues with sales & marketing prior to partnering with VPG? Before working with Velocity, one of my biggest challenges was that people didn’t always fully understand what I do. My work doesn’t fit neatly into a single box, and without clear messaging, it was easy for others to misunderstand the scope or value of my services. I also struggled with explaining my work in a simple way that still reflected how relationship-based it is. The website, in particular, wasn’t doing a great job of telling that story. It didn’t clearly show how I work with clients or what makes my approach different. The Velocity team took the time to really learn my business and ask the right questions. That made a big difference. They helped translate what I do into clearer language that others can understand more easily, without losing what makes the work meaningful.

What impressed you the most about VPG’s consulting solutions? Velocity is great at listening and helping me think things through. Their team is easy to brainstorm with and good at helping refine ideas without overcomplicating them. I also appreciate that they’re not afraid to gently nudge me with reminders when deadlines are approaching, which helps keep things moving! They’ve made clear improvements to my website and helped my message feel more focused and easier to understand. The work feels collaborative, not scripted.

How has the VPG team performed in terms of understanding your business and accomplishing goals? The Velocity team took the time to understand my business and what matters to me. They picked up quickly on how relationship-based my work is and helped make sure that came through in the messaging. They’re very open to feedback and genuinely collaborative. They share ideas, listen to my reactions, and don’t hesitate to revise or adjust to better home in on the message I’m trying to send. That back-and-forth has been important in getting the work to feel right. Overall, they’re thoughtful, responsive, and easy to work with, and we’ve made solid progress toward the goals we set.

Would you recommend VPG to your colleagues and friends and if so, what is the one thing you would convey to them about working with us? Absolutely, I would recommend Velocity. I’d tell others that they help you get clear about your message and make sure it actually sounds like you. If you want your marketing to reflect how you really work with clients—especially if relationships are central to your business—Velocity is a great partner.